The watches for women and men from Mido, a company founded in Switzerland in 1918 by Georges Schaeren, combine three basic themes: Innovation, aesthetics and functionality. For Mido it is more important to convince with a timeless design than to follow every trend. The design should bear witness to high functionality and excellent quality, for example by using very precise movements.
Through these aspects of functionality in automatic watches and by using noble materials Mido sets new standards in the world of watchmaking. The name Mido comes from the Spanish "Yo mido", which means "I measure".
Mido has been impressing for over 50 years with its collection and inspires watch lovers in over 70 countries. The most famous watch is the "Multifort", which has an automatic movement, but is at the same time waterproof, anti-magnetic and shock-resistant. In 1959 Mido launched a special watch case on the market that was completely waterproof. Mido was also responsible at that time for the production of the smallest automatic watch and for the use of sapphire crystal backs, which allowed a very good view of the watch dial.
Today Mido belongs to the Swatch Group and is based in Le Locle in the Swiss Jura, but at Lake Titisee in our Watch & Jewellery Boutique DRUBBA MOMENTS you can discover Mido with all its special facets and see all models from the Commander to the Baroncelli collection.