At the age of only 20, Edouard Heuer founded the company in Saint-Imier, one of many centres of the Swiss watchmaking art. Founded in 1860, TAG Heuer can certainly be described as the avant-garde of the watchmaking art. Behind the company's name lies an inventive spirit that is underscored by numerous innovations. TAG Heuer patented the first stopwatch mechanism in 1882 and the first quartz chronograph with an analog dial in 1983. TAG Heuer has made a name for itself in motor sports with its extremely precise timepieces, where the millisecond can make the difference between victory and defeat. TAG Heuer timepieces were even used at the Olympic Games.
From 1961 to 1982, Jack Heuer, the grandson of the founder, managed the company and was responsible for the reception of numerous brand ambassadors. These included actors such as Brad Pitt as well as politicians and racing drivers. Steve McQueen wore a TAG Heuer watch in the movie "Le Mans". This made the MONACO model world-famous. Today, even the most famous football legionnaires trust in the know-how of the Swiss luxury watch manufacturer.
TAG Heuer watches convince with their timeless and sporty design, great precision and tireless dedication, which make every watch an exclusive eye-catcher. True to the motto "Don't break under pressure", the company continuously develops watches for men and women, such as the TAG Heuer Smartwatches or the TAG Heuer Grand Carrera models.
Find your favourite model at the Watch & Jewellery Boutique DRUBBA MOMENTS at Lake Titisee and discover the functions of these sporty and timeless wristwatches.